1994
Our entrepreneurial founder Su Tong founded Hylink in 1994 after graduating from Beijing Institute of Technology.
Who we are
Hylink UK
We are a fully integrated, independent advertising and communications agency headquartered in Beijing, based in London.
Our story
Hylink was founded in 1994 at the advent of China’s Internet age. Discover our story
2001
Hylink begins its partnerships with renowned tech giants Sina, Sohu, Netease, Tencent, Baidu, etc.
2002
Hylink wins Digital Agency of the Year from Sina and Tencent for the first time.
2004
Hylink opens an office in Shanghai.
2011
Hylink continues to expand around China, opening up an office in Shenzhen.
2014
Hylink opens its first office outside of China in Seoul, South Korea.
2015
Hylink hosts its Digital Fashion Festival.
2016
Hylink opens its LA office.
Karl Largerfeld is guest speaker at the Hylink Digital Fashion Festival.
Karl Largerfeld is guest speaker at the Hylink Digital Fashion Festival.
2017
Hylink is the first digital agency to float on the Shanghai Stock Exchange.
2017
Hylink is the first natively Chinese agency to open an office in London.
2018
Marc Jacobs is the keynote speaker at the Digital Fashion Festival.
2019
Hylink opens its Paris office.
2020
Hylink opens its Milan office.
HOW?
By serving as the creative bridge between
China and Europe.
Our European offices
Hello London!
The Shard, 25th floor
32 London Bridge Street
London SE1 9SG
United Kingdom
+44 (0) 203 871 2692
Bonjour Paris!
54, avenue Hoche
75008 Paris
France
+33 (0)1 87 39 90 17
Ciao Milano!
Via Andrea Appiani 9
20121 Milano
Italia
+39 348 527 6337
Hello London !
The Shard, 25th Floor
32 London Bridge Street
London SE1 9SG
United Kingdom
All our offices
We have more than 20 offices across Asia, Europe and North America.
20+
offices around the world
Our team
A growing team of China digital experts
James Hebbert
Managing Director
Hylink London
With 15 years of international marketing and PR experience, James has lived and worked in Shanghai, NYC, Tokyo and London. James' career began at WPP's global network where as Chief of Staff to the Global CEO of Ogilvy & Mather, based in New York, he worked across a variety of blue-chip brands such as British Airways, SAP and Unilever. Then to China where James spent five years marketing luxury and consumer brands. He combines his digital skills with knowledge of Chinese culture to promote Hylink's ambition as a cultural bridge to help Western brands access China.
Ying Tiun
Digital & Business Director
Hylink London
With more than 15 years of experience working across markets in US, UK and APAC, Ying has in-depth knowledge of communications across all channels. Ying started her career in Singapore and moved to Shanghai in 2009. She went on to become the Shanghai lead for WE Communications in 2015. Ying's background provides her with an innate understanding of cultural differences and how to effectively deliver on both regional and global accounts. Industry expertise includes consumer technology, luxury, retail and hospitality clients.
Nina Yu
Account Director
Hylink London
Nina has spent the last seven years helping international brands expand into new markets and connecting with Chinese consumers. Originally from Xian, she spent five years at Baidu as a Senior Digital Sales Manager, overseeing the launch of online and social marketing campaigns, before venturing to the UK in 2013. With a Masters from The University of Birmingham in International Business, Nina is well positioned to identify opportunities to bridge the gap between China and the UK. Nina has also worked with a number of clients across retail and tourism.
Yuan Zou
Head of Luxury & Fashion Europe
Hylink Paris
Yuan has over 15 years of experience in media, ten years specializing in digital media, and eight of those years in China with a particular focus on luxury sector, where she has worked closely with brands such as Bentley Motors, Coach, Global Blue, and brands from SWATCH Group brands, L'Oréal Luxe and Chopard. Yuan is frequently invited as a keynote speaker on digital marketing by leading industry conferences in China (include TEDx Beijing) and in Europe (iAB, ChinaConnect).