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Estée Lauder

Challenge

The Hylink team and Estee Lauder leveraged the popular TV series and celebrities to position Envy Rouge as a must-have beauty item.

Strategy

We leveraged SEO and product placement into Chinese TV series to overcome the disconnect between the entertainment space and Estee Lauder’s brand image. The team utilized paid sponsor ads, Baidu feed ads and Baidu Tieba.

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