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How to become the top choice of accommodation for Chinese students based in the UK
Client

Canvas

Campaign

Illustrations

Challenge

Attract Chinese tenants as a new brand in the UK student accommodation market

Approach

Amplify brand visibility and improve brand awareness on Chinese social media>

Making it happen

Hylink strategically selected a group of illustrators on Chinese social media to create their dream student accommodation based on Canvas’ brand image
Artists shared their works through an aligned creative theme #Canvas活出态度# (Express your attitude towards life with Canvas)
Each post featured an illustration created by the artist, paired with images of Canvas rooms, buildings, locations and amenities

Results

710.9k
Impressions
99.5k
Interactions
95.3k
Views
1 Gold
London Design Award, Branded Experience category

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