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#property
Creating viral content to spread brand awareness
Client

Chapter London

Campaign

The Secrets of London Living

Challenge

Attract new tenants to a student accommodation building in London

Approach

Tell stories of London living from different persectives on Chapter’s official WeChat channel
Showcase how living in Chapter London can suit all members of the student community
Publish the content in a style that will stand out to students

Making it happen

Collaborated with illustrators to create a comic book style article that would resonate with our target audience

Results

226.8%
Increase in article views than average

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