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#entertainment
Reality TV show comes to London
Client

Loura Lou x Andrew Lloyd Webber

Objective

Key influencer Loura Lou is the first Chinese actress to star in an Andrew Lloyd Webber production
Tencent worked with Hylink to support the production and filming of the reality TV show series “Finding Webber’s Cat” in London

Strategy

Create a revenue model through branded product placement and paid ads to drive media revenue

Making it happen

Engage with Loura Lou’s loyal target audience through a series of entertaining reality TV shows
Hylink secured partnerships enabling UK brands to leverage exposure on the Tencent video network
To be resourceful, Hylink UK managing director featured in one of the episodes!

Results

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